sTEPPING INTO OUR NEXT ERA

Creative concepting, design and lead Art Direction for the new Sam Adams Premium Brand Positioning. The Sam Adams brand was feeling outdated, old-fashioned, and lacked consistency. The goal was to move the Sam Adams brand forward with a confident, modern look and creative thread that connects each style in our portfolio with a united design system. Along with a national packaging refresh, we wanted to bring consistent brand guidelines to point of sale, advertising, social media and the Sam Adams hospitality experience.