HELLO WORLD, I’M YOUR WILD GIRL
Challenge: Break into the high-ABV craft category while staying true to Samuel Adams’ brand and standing out in an increasingly crowded, overdesigned landscape.
Approach: Disrupt a category defined by visual excess by leaning into a bold, straightforward, and unapologetic brand identity—creating a more confident and distinctive presence.
CHERRY
BOMB
Red is an attention-grabbing STOP sign – packing a bold cherry punch
Boldness of type demands attention and is consistent with brand standards
The illustrations give Cherry Bomb a distinct edge, speak to the intensity of the high alcohol content and add a layer of intrigue—something cool to be discovered
Distressed ABV flag creates slight differentiation and calls attention to the high alc 9%
NOT YOUR AVERAGE SAM BEER
