Challenge: Solve a problem many consumers face and create an app to resolve that problem. Deciding what to watch on Netflix is a daunting task and people just refer to Facebook to ask their friends for recommendations.
Solution: Make deciding what to watch on Netflix fun, fast, and easy by designing an app for Netflix users to easily customize what they want to watch right now, in this exact moment, based on their mood, who they are with, and the feeling they want to experience
Campaign created with for Boston University's Master of Science in Advertising Program
Outdoor utility to advertise the app.
Direct social media responses
